Monday, November 14, 2011

Nursing bra sale starts Thursday- 4 days only!

Nursing bras are Evymama's specialty! So it stands to reason that they only go on sale once in a long while- as in, once a year!
This huge 50% OFF nursing bra sale will include fashion styles that will not be recut by the manufacturer, or which we will no longer be carrying.
Lots of styles of nursing bras in lots of sizes will be included- take a peek at our website on Wednesday night to see what's included in the once-a-year Evymama nursing & maternity bra sale!

Nov 17-20, 2011- 4 days only!

As always, we offer free shipping on orders of over $300 to Canadian and Continental USA addresses!

Sale is both online at evymama.ca & in our two Toronto stores:

266 Jane Street
Toronto, M6S 3Z2
416.913.0546

230 Danforth Avenue
Toronto, M4K 1N4
416.465.9991

Sale nursing bra brands include:

Nummies nursing bras
Emma-Jane nursing bras
Royce nursing bras
Bella Materna nursing bras
Hotmilk nursing bras
Cache Coeur nursing bras
Anita nursing bras

Tuesday, October 18, 2011

Prenatal breastfeeding class at Evymama!

THE KEYS TO BREASTFEEDING SUCCESS!

A NEW class at our Danforth store!

Attending a prenatal breastfeeding class can help you to make important decisions that will impact your breastfeeding success. After this class, armed with evidence-based information and lots of practical know-how, you and your baby will be off to the very best start possible.

Date: October 26th from 6:15 - 9:00 p.m.
Cost: $75.00 per couple (partners are encouraged to attend)
Instructor: Taya Griffin - Lactation Counsellor and Homeopathic Doctor
Email info@evymama.ca to register!

Tuesday, October 11, 2011

Grand Opening & 4-year Anniversary!


Friday Oct 14 through Sunday Oct 16
Fri & Sat 10-6, Sun 12-5
At both of our Toronto locations! 
230 Danforth Avenue, Toronto &
266 Jane Street, Toronto
Enter for a chance to WIN a $1,000 wardrobe shopping spree at Evymama! 
Promotional gift bags for the first 100 customers at each location
Gourmet truffles and fruit wine 
In-store promotions 
For web customers: 
Free domestic shipping & samples today through Sunday!

Wednesday, September 14, 2011

OUR 1st EVER PRE-SEASON M COAT SALE!!!

For a limited time, the fabulous 3-in-1 M coat is 25% off at Evymama, both online and in our two Toronto, Ontario, Canada Nursing & Maternity stores!
 http://evymama.ca/collections/maternity-and-babywearing-coats/products/the-m-coat-more-colours-1

This maternity coat is for pregnancy, for wearing over your baby carrier to keep you both warm, and for just you alone (without the special panel in place) it's a luxurious, warm, trendy down coat.

-100% Canadian materials and workmanship
-Lifetime manufacturer warranty
- Evymama offers FREE Xpresspost shipping of the coat to Canadian and Continental USA addresses!

Regular price: $480.00
Limited Time Sale Price: $360.00


Hurry! The M coat sale ends September 30th!

Shop online at www.evymama.ca
Order by phone at 416.913.0546 or 416.465.9991

Tuesday, August 23, 2011

Blissful maternity shopping and dressing: what to buy, when, and why, Part I

Shopping for a new maternity wardrobe can be daunting and confusing. To demystify this process for pregnant women, here are my suggestions as a mother of two, and as a maternity boutique retailer, to make the process more enjoyable, more beautiful, and more efficient.

Begin your maternity wear shopping when your lingerie (especially your bras) are becoming uncomfortable in any way, and/or when your trousers and skirts are getting snug.

Why? Correctly fitted nursing-maternity bras will not only save you from discomfort, but will save you from possibly doing damage to your growing breasts. Ill-fitting pants and skirts were not attractive when you weren't pregnant, and the same holds true(r) when you are pregnant!

I do not recommend using safety pins, rubber bands, or other makeshift contraptions to keep your unbuttoned trousers up, unless said item is a BellaBand. BellaBands are an adequate stop-gap for the period in-between regular-pants-that-will-not-and-should-not-close, and maternity pants. All other items leave you in danger of a wardrobe malfunction. I leave that to your imagination. Keep in mind that the BellaBand is just a temporary solution. It's not the pregnancy wardrobe "magic bullet" that some might suggest it is.

In addition to the improved appearance of maternity bottoms that fit, over your regular ones that do not fit at the moment, is the comfort factor. The skin on your belly needs tender attention, and chaffing waist bands (or safety pins!) will not be helpful in that regard. Begin using at this stage a pregnant belly salve, lotion or oil designed for pregnancy and which preferably does not contain chemicals or ingredients that you would not find in an organic grocery store. It will spare you itchiness and discomfort down the road as the skin on your abdomen grows taught. The jury is still out (I feel) on whether these creams will actually reduce the incidence of stretch marks, however!

Correctly fitted nursing-maternity bras will not only save you from discomfort, but will save you from doing possible damage to your growing breasts. I strongly suggest visiting Evymama for your breastfeeding brassieres if you live in, near, or are just visiting Toronto, not only because it is my business but because I know that the Evymamas will take good care of you. Of this, and a few other things in life I am sure. For others in urban centres having a shop with a wide selection of nursing bras and a competent staff, go there. If you live in a remote area, I do not suggest going to the local department store or mall-chain maternity shop without at minimum consulting our bra fitting guide first, as you will undoubtedly leave with the wrong size- and not by any fault of your own. You will be quite, quite alone in making your choices in one of those stores, and they (strangely) are unlikely to carry your size, no matter what that size may be (more on this another time- it's really a fascinating phenomenon!) I will not trouble to comment too much on the selection of nursing bras in big box stores. Suffice to say that the nursing bras at Evymama are superior in quality, size range, and appearance. I say this without boasting. It would be difficult to do worse than they do. Truly, if you live in a remote area, I humbly suggest shopping for your nursing bras in our online boutique, evymama.ca. We offer phone support for long-distance customers in addition to our online bra fitting guide, and one free return ship!

Please do not, under any circumstances, buy regular, non-maternity clothing in "a size up".

Unless your intention is to spend good money on clothes that absolutely do not and will not at any stage fit you, do not do this. People may advise you to do this. I won't say anything about those people, except that they are giving out advice that they aren't qualified to give.

Although the reasons NOT to do this will be obvious to many, they might not be obvious to one and all. Let's look at what we know about regular clothing "in a size up" against what we know is happening with your body.

Clothing that is too large for you is just that. It is large in the shoulders, at the neck, at the small of your back, in the arms, in the crotch, and in the leg. (And yes, at the waist, but not large enough for your purposes.)

Fortunately, you will likely not be carrying a child in your throat, shoulders, or knees. Your breasts will grow, yes, quite a bit. You may swell a little in the arms and face and elsewhere. Your child and his entourage of placenta and waters, and your uterus, will grow massively. If your purpose was merely to cover your pregnant belly with some form of clothing, you would need to wear regular clothes "in four sizes up" to be "successful" in your endeavour (if such a thing could be considered a success by anyone but your enemies.)

When your waist has vanished, you will come to appreciate your lovely shoulders, your neck, your rib cage, your fabulous legs (your hair, your nails...) Why would anyone hide these features under yards and yards of improperly cut (I should say improperly selected) clothing?

I beg you not to do it. It's wasteful and misguided. You will have to buy a maternity wardrobe as well, in the end.

Coming up next: Blissful maternity shopping and dressing: what to buy, when, and why, Part II.


























Monday, August 1, 2011

Maternity & nursing wear clearance sale at Evymama!

Our Summer Clearance Sale is on until August 15th! Enjoy an additional 15% off of our already discounted Summer maternity and breastfeeding fashion clothing in our two Toronto locations or shop online and use discount code SummerSale2011 in Evymama's online boutique, http://evymama.ca/

All of our beautiful maternity dresses, maternity skirts, maternity shorts, maternity trousers, and nursing tops and nursing dresses are on sale! Excludes new arrivals.

Evymama Nursing & Maternity WEST
266 Jane Street
Toronto, ON
M6S 3Z2
416.913.0546

Evymama Nursing & Maternity EAST
230 Danforth Avenue
Toronto, ON
M4K 1N4
416.465.9991

Monday, May 9, 2011

Listening to your "Mother's Intuition"

There are so many confusing signals, advertisements, pieces of advice, words-to-the-wise, articles, radio discussions, podcasts and forum posts out there, telling us how "best" to raise our children.

I have found, with my two children, that the only decisions I have regretted making regarding their health & upbringing were the times that I listened to something or someone while disregarding my own "Mother's Intuition"or in other words, ignoring what my heart was telling me.

My Mother's Intuition has saved my children's lives on occasion. It has averted dangerous situations, kept them happy and smiling, and frequently been proven true by one study or another at some later date.

I keep informed, of course, and have books on natural remedies, and read books and articles on parenting and children, selectively sorting out what I think makes sense and what I think is utter nonsense best left to rearing canines.

I breastfeed until the children quit on their own. I follow my hunches. I know that I know my children almost as well as they know themselves and what is "normal" for them. I believe in myself and my babies as we labour together when they are born. I trust our dyad to know instinctively what we need to do at all times, in all situations.

I have at times glimpsed the fact that "my heart" is actually my children themselves, the ones who made me into a mother, and who truly do know in their hearts what is going on with them, what they need, what is best for them.

The result is that I never feel defensive, haunted, or guilty when questioned about my parenting, my extended breastfeeding, or most anything I have done in my career as a mother while mothering from my heart, that is to say, following my children's cues and signals and really listening to them.

The other times will likely trouble me forever.

Wednesday, May 4, 2011

Why online shopping often makes sense for moms

Expectant mothers sometimes look at us like we're a little crazy when we suggest that they, who might live in Toronto (where Evymama Nursing & Maternity is located), should shop our web store when the baby comes along and have their nursing pyjamas, nursing pads, and nursing tops delivered to them.

"Why would I shop a Toronto store online when I live here?" or "why would I pay for shipping when I can pick it up for free?", they might be wondering.

Well, your time becomes extremely precious when you have a child, and your "free time" is even more so. You might need a few things when the baby is born that you would really love to rush out and get, but you really could be relaxing and getting breastfeeding off to a good start instead, which is what I humbly suggest that you do for the first ten days or so.

Don't feel silly for shopping a local store online. I do it all the time, and my kids are 6 and 4 years old. I don't really have time for shopping except for late at night when my little people are asleep, and my shop is closed.

If cost is your concern, just think of what your fuel is costing, or that a TTC round trip is $6.00. The $8.00 expedited shipping rate from Evymama to get the breastfeeding supplies you need starts to look pretty manageable, especially since you can sip your tea [coffee] as you shop, and never have to so much as put on your shoes to get them.

Check us out, even if it's just to choose your items in advance of a real-life visit: we have a "pick up in store" option, so you can actually shop our store from home and have your parcel picked up, avoiding shipping fees and saving you lots of time.

We'll take good care of you either way, and the tea is on the house when you stop in.

http://evymama.ca/



Sunday, April 10, 2011

Evymama's second Toronto location!

We're on the verge of announcing the location and launch date of Evymama Nursing & Maternity II in Toronto's East-end Danforth neighbourhood.

We look forward to bringing beautiful nursing & maternity bras, maternity wear, nursing tops & dresses, and baby wraps & slings to such a fabulous family neighbourhood!


Stay tuned! The announcement is coming early this week!


Sunday, March 27, 2011

A nursing bra is not to be taken lightly!

Seriously, now, I am about to rant about nursing bras and their retail sale in Toronto and the GTA a little.

I do not often criticize other businesses, but I will here make an exception as I feel it is something of a public service.

If you are shopping at baby stores, department stores, maternity stores, and other stores in Toronto which are unreservedly flogging nursing bras and maternity bras without so much as removing them from the package for the customer, please read on.

These stores sell general baby accessories, and they imagine that a nursing bra is just another accessory in one-size-fits-all or three-sizes-fit-all-even-your-man-and-your-dog. They are very wrong (as you suspected I was going to say). And by the way, most of what they sell you do not need. But that is the stuff of another post.

I have seen too many ill-fitting nursing bras walking into my shop lately for nursingwear and I'm annoyed by the waste that they represent.

If someone tries to sell you a packaged nursing bra without AT LEAST checking the fit, do yourself a favour and walk out.

A nursing brassiere that fits you properly will make you look slimmer. Yes, it will! I do not lie. It will lift your bust away from your waistline and elongate your shape.

A nursing bra that has been nicely fitted will make your whole body feel better because you will be supported and will stand up straighter. Also true. Your back, breasts, neck, and legs will benefit from a good breastfeeding bra that is right for you.

A good breastfeeding bra that has been expertly fitted will lessen your chances of getting plugged ducts and the dreaded mastitis.

You will probably breastfeed for longer if you are happier with your nursing bra. This is somewhat anecdotal, but I'm willing to bet that it's a study in the making ;)

Buying a nursing bra (in a package or out of it) from someone who knows nothing of fitting will give you very, very low odds of having a proper fit. If you see baby formula, bras for non-nursing women, garden hoses, fishing rods, or microwave ovens for sale anywhere in the building, chances are they don't know much about breastfeeding there. Form your own opinions, of course.

You can check us out at http://evymama.ca/

If you live far away from us, or far from a proper nursing bra-fitting shop, please check out our nursing bra fitting guide. We are also very happy to help you over the phone at 416.913.0546.

Evymama Nursing & Maternity is Toronto's only breastfeeding specialty shop. We are card-carrying members of the La Leche League and give all that we can to that organization. The business owner (myself, Sarah Kaplan), the boutique's manager (Heidi) & assistant manager (Amanda) are all trained in lactation management by INFACT Canada. Three other people on staff (all but one) are doulas with formal training in maternal support and breastfeeding support. All this in addition to the fact that we have all successfully (not to say without some hurdles in some cases) breastfed our own children (and occasionally other peoples'...story for another post!) is where we come from when we say we are the last word in breastfeeding bras in Toronto, point final.






Thursday, March 10, 2011

Why nursing tops?

We frequently get asked this question at Evymama! We have all loved having nursing tops and breastfeeding- friendly dresses to wear out and around the house with our nursing kids. Here are some of our favourite reasons for wearing nursing clothing.

When you have a hungry child who needs a feed, there is nothing faster or easier to open with one hand than a good nursing top or nursing dress! This is reason #1, my favourite. Fast & easy is my favourite thing about breastfeeding, actually.

Nothing is easier than nursing your child in the carrier while wearing a great feeding top. Talk about multi-tasking! Shop, chat on the phone, nurse, and walk the dog all at the same time. You can feed right in the middle of your mother-and-child fitness class! Almost all of the Evymamas have worked at the boutique while wearing a baby in a sling, often feeding them at the same time.

If you're breastfeeding twins, or are a new mother, a nursing top will keep you warm and covered as you tackle the tougher task of latching nursing multiples or a new baby.

Many Canadian mothers prefer not to lift their tops up in the cold air that we have for 3/4 of the year!

Other mothers don't want to lift a regular shirt up and expose a postpartum tummy that they might prefer not to flash around.

Other moms still don't want to show any skin at all. For these moms, the best solution is a nursing top or dress. They give the best coverage, and don't get in baby's way as much as a nursing cover does.

Fashion! Our breastfeeding tops and dresses are so cute that people who aren't even nursing want to wear them (and do!) We have a great selection of organic nursing tops and dresses, Canadian-made and designed nursing wear, and other stylish clothing for nursing mothers.



If you have other great reasons, please comment!











Friday, February 25, 2011

Improving the neighbourhood!

You may or may not have met my husband, Darryl. It was his idea to form a business improvement area for our stretch of Jane Street and along a portion of Annette Street: the Baby Point Gates BIA. As the two streets meet at the gates outside Baby Point, it was logical to name the new BIA after them.

It took a lot of persuading, and there are still some naysayers, but after two years, several annual general meetings, two votes, and lots of stress and work, the Baby Point Gates BIA is formed.

My husband is now the chairman of the BIA board, and I myself along with some other business owners in the area am a part of the BIA's marketing committee.

The improvements to our area that our local patrons and patrons from other neighbourhoods and cities will see over the next two years will be amazing! Watch for improvements to the commercial area coming over the next year.