Showing posts with label Maternity wear. Show all posts
Showing posts with label Maternity wear. Show all posts

Tuesday, August 23, 2011

Blissful maternity shopping and dressing: what to buy, when, and why, Part I

Shopping for a new maternity wardrobe can be daunting and confusing. To demystify this process for pregnant women, here are my suggestions as a mother of two, and as a maternity boutique retailer, to make the process more enjoyable, more beautiful, and more efficient.

Begin your maternity wear shopping when your lingerie (especially your bras) are becoming uncomfortable in any way, and/or when your trousers and skirts are getting snug.

Why? Correctly fitted nursing-maternity bras will not only save you from discomfort, but will save you from possibly doing damage to your growing breasts. Ill-fitting pants and skirts were not attractive when you weren't pregnant, and the same holds true(r) when you are pregnant!

I do not recommend using safety pins, rubber bands, or other makeshift contraptions to keep your unbuttoned trousers up, unless said item is a BellaBand. BellaBands are an adequate stop-gap for the period in-between regular-pants-that-will-not-and-should-not-close, and maternity pants. All other items leave you in danger of a wardrobe malfunction. I leave that to your imagination. Keep in mind that the BellaBand is just a temporary solution. It's not the pregnancy wardrobe "magic bullet" that some might suggest it is.

In addition to the improved appearance of maternity bottoms that fit, over your regular ones that do not fit at the moment, is the comfort factor. The skin on your belly needs tender attention, and chaffing waist bands (or safety pins!) will not be helpful in that regard. Begin using at this stage a pregnant belly salve, lotion or oil designed for pregnancy and which preferably does not contain chemicals or ingredients that you would not find in an organic grocery store. It will spare you itchiness and discomfort down the road as the skin on your abdomen grows taught. The jury is still out (I feel) on whether these creams will actually reduce the incidence of stretch marks, however!

Correctly fitted nursing-maternity bras will not only save you from discomfort, but will save you from doing possible damage to your growing breasts. I strongly suggest visiting Evymama for your breastfeeding brassieres if you live in, near, or are just visiting Toronto, not only because it is my business but because I know that the Evymamas will take good care of you. Of this, and a few other things in life I am sure. For others in urban centres having a shop with a wide selection of nursing bras and a competent staff, go there. If you live in a remote area, I do not suggest going to the local department store or mall-chain maternity shop without at minimum consulting our bra fitting guide first, as you will undoubtedly leave with the wrong size- and not by any fault of your own. You will be quite, quite alone in making your choices in one of those stores, and they (strangely) are unlikely to carry your size, no matter what that size may be (more on this another time- it's really a fascinating phenomenon!) I will not trouble to comment too much on the selection of nursing bras in big box stores. Suffice to say that the nursing bras at Evymama are superior in quality, size range, and appearance. I say this without boasting. It would be difficult to do worse than they do. Truly, if you live in a remote area, I humbly suggest shopping for your nursing bras in our online boutique, evymama.ca. We offer phone support for long-distance customers in addition to our online bra fitting guide, and one free return ship!

Please do not, under any circumstances, buy regular, non-maternity clothing in "a size up".

Unless your intention is to spend good money on clothes that absolutely do not and will not at any stage fit you, do not do this. People may advise you to do this. I won't say anything about those people, except that they are giving out advice that they aren't qualified to give.

Although the reasons NOT to do this will be obvious to many, they might not be obvious to one and all. Let's look at what we know about regular clothing "in a size up" against what we know is happening with your body.

Clothing that is too large for you is just that. It is large in the shoulders, at the neck, at the small of your back, in the arms, in the crotch, and in the leg. (And yes, at the waist, but not large enough for your purposes.)

Fortunately, you will likely not be carrying a child in your throat, shoulders, or knees. Your breasts will grow, yes, quite a bit. You may swell a little in the arms and face and elsewhere. Your child and his entourage of placenta and waters, and your uterus, will grow massively. If your purpose was merely to cover your pregnant belly with some form of clothing, you would need to wear regular clothes "in four sizes up" to be "successful" in your endeavour (if such a thing could be considered a success by anyone but your enemies.)

When your waist has vanished, you will come to appreciate your lovely shoulders, your neck, your rib cage, your fabulous legs (your hair, your nails...) Why would anyone hide these features under yards and yards of improperly cut (I should say improperly selected) clothing?

I beg you not to do it. It's wasteful and misguided. You will have to buy a maternity wardrobe as well, in the end.

Coming up next: Blissful maternity shopping and dressing: what to buy, when, and why, Part II.


























Sunday, July 25, 2010

NEW Annee Matthew nursing bras & tops: get them before they're gone!


We are halfway into Summer now, and we've put the Early Summer Collection ON SALE! There are lots of pieces to choose from in our Toronto boutique and online. www.evymama.ca or click here to see nursing tops or nursing dresses.

For Sale Maternity wear, click here for the main maternity catalogue page to see sale maternity jeans, pants, tops & dresses.

Sizes are selling out fast of the popular and stylish Annee Matthew nursingwear line! This is by far my favourite nursing top in the collection, called the Geisha Wrap nursing top. Get it before it's gone!

Saturday, June 19, 2010

Father's Day Contest Results!

We really didn't realize what we were getting into with this contest.

It was impossible for The Evymamas to know just how many men out there rise to the challenge of New Fatherhood with love, strength, compassion, kindness, and wisdom! (And just how many of those do ALL the cooking, cleaning, and diapers!!!)

We heard from spouses and friends of men who put careers on the backburner, or made sweeping life changes for the better. We heard tell of men who put aside their personal wants and needs to support, nurture, and protect their familes. We read several stories of loss, of illness, and of miracles.

In short, it was nearly impossible to choose only one winner.

We felt compelled to create a runners-up category, comprised of no less than 9 fantastic new daddies, given that there were so very many worthy entries. Runners-up will receive a gift certificate for 30.00 off of an Ergo baby carrier, good for online or in-store purchases from Evymama.
To all the fathers who were entered in the contest: Know that you are loved and that your devotion to your new family is truly appreciated!

Happy Father's Day to ALL the fathers out there who always put family first!

And the winner of Evymama's "The Best New Daddy in Canada" Contest is...

DEMIAN T. of Mississauga, fantastic father to baby James and partner extraordinaire to Elizabeth B. who lovingly entered him into this contest.
From the winning entry:
"...Demian and I tried a LONG time to have a baby. After three years of crying together and many doctors' appointments, IVF finally worked for us.
Our precious baby James was born 4 weeks early, on June 19th 2009, after I'd been in the hospital a week with high blood pressure (pre-eclampsia). Due to all the medication I was given, I was completely out of sorts for the first few days after the C-section once james was born. He was unable to breastfeed due to his tongue-tie, so Demian tube-fed him with his finger with my pumped breastmilk for the first few days while I rested and recuperated as much as possible.
He continued to tube-feed him when we brought James home in lieu of giving him a bottle for fear it would interfere with breastfeeding. He cried with baby James and me in frustration when we took him to Dr. Newman's clinic and they tried every strategy possible to get him to latch. They found his tongue-tie, which had been clipped, had grown back. I continued to pump at home and Demian continued to help with the feedings.
James is now a year old. This will be Demian's second Father's Day. His first was spent with 2-day-old James in hospital last year.
Since that time, not only has he helped me feed him, he's spent many days and weeks planting us an amazing organic garden of our own so baby James can have fresh produce to consume every day and through the Summer and Fall.
James is VERY attached to his daddy and I credit this to the early tube-feeding sessions they shared in his first days and weeks. What a way to bond.
He has gone out of his way to give James the love, affection, and attention he so deserves and needs to grow and thrive. He's also been amazing at taking care of me this past year (he does all the amazing cooking!) so that I, home every day with James, can feel rested and nourished enough to be the best mother I can be to him. Boy, do we love him so!"
Demian wins the Ergo baby carrier grand prize!
And the runners-up are:
Mark B. of Toronto, father to Stella
Wilkins L. of Toronto, father of baby born Oct. 5 2009
John G. of Toronto, father to Joseph G.
Jonathan W. of Markham, father to Waverly W.
Colin K of Roberts Creek, father to Kalea and Cody
Harry H. of Toronto, father to Hazel, Halley and Hera
Jonathan R. of Toronto, father to Graham and Wesley
Alex M. of Toronto, father to Cameron
Chris H. of Toronto, father to Emmalee
Congratulations and Happy Father's Day!
Contest winner and runners-up will be emailed and/or called regarding prizes. Evymama is open from 12-5 on Father's Day June 20th, 2010.
All the best from The Evymamas.
Evymama Nursing & Maternity
266 Jane Street
Toronto, ON
M6S3Z2
416.913.0546















Monday, July 27, 2009

Peekaboo nursing & maternity tops NEW to Ontario at Evymama this week!

Okay, we really do have a new favourite here in these cleverly-designed nursingwear pieces. We just received these beautiful nursing & maternity tops, and the Evymamas are all madly in love with them!

Made in Israel of slinky, body-loving lightweight jersey with ruching along the sides, these tops have it all. Peekaboo nursing tops will take you right from tiny bump to big belly, and through your nursing years in style.

Store manager Heidi's personal favourite is the stunning cowl neck nursing/maternity top in aubergine, while newest Evymama Abby loves the black nursing/maternity hoodie top with interchangeable drawstrings in grape or fuschia- switch them around to suit your mood or outfit!

The tops have an adorable, tiny duckie design hidden inside the breastfeeding flap, something to keep a distracted nursing child's focus on mama, where it belongs (the duck can also be kept hidden if you don't care for waterfowl).

If you're buying online, keep in mind that these tops fit quite small- The Evymamas suggest that you order one size up from your usual size. Find them in both our breastfeeding and maternity top catalogue pages.

One pregnant mama snapped up three when they were just coming out of the boxes-- grab them while you can!

More new Fall maternity and nursingwear pieces to come in the next weeks and months, follow us on Facebook, Twitter, here on blogger, or join our Insiders to be in the know!